Trooth brand guidelines

Naming

• "Trooth" is one word with a capital "T", never all capitals in running text.
• Trooth is the company. The product is the Trooth Network, not "Trooth app".
• Named things keep their capitals: the Trooth Network, a Trust Profile.

Usage

Give assets space at any size. The mark's square canvas is its clear space; keep it empty.

The Trooth name and mark are the property of Trooth, LLC.

• Do not alter, recolor, redraw or reduce them.
• Do not enclose the mark in a shape or combine it with other marks.
• Do not imply affiliation with or endorsement by Trooth without written consent.

Trooth Wordmark

The wordmark is the mark beside the name in Open Sauce One, as in the site header. Use it where space allows, monochrome only.

Trooth Logo

In tight layouts the mark can stand alone. Elsewhere, prefer the wordmark, which carries the name.

The mark is the Enhanced Compact Witness: a witness with binoculars, one lens an evidence document, the other a search symbol. It is one shape in one color.

Never color it, enclose it, pre-round it, or simplify or redraw it for small sizes.

Trooth Icon

For Trooth as a company, such as social avatars or square chips, use the mark on an opaque square, white on black or black on white.

Only here is a corner radius allowed. The figure shows 22%; files ship square for platforms to round.

Colors

The site draws the mark in Ink on light, Paper on dark; files are pure black and white.

Brand blue, #1A73E8 (RGB 26, 115, 232), is for actions only and never touches the mark.

Typography

Trooth uses one typeface, Open Sauce One, on every surface: site, badge, share cards, emails, documents. No second face, no monospace.

It is self-hosted under the SIL Open Font License, shipped with the files.

• Headings: regular weight at large sizes, with tight tracking.
• Body text: regular at 16px, never below 14px.
• Labels: medium.

Files: Regular, SemiBold and the license.

Describing Trooth

Short description: "Machine-Readable Trust company profiles for people and AI agents."

Long description: "Trooth is an infrastructure and cybersecurity company providing Machine-Readable Trust. The Trooth Network brings company declarations and dated observations into a source-labeled record that people and AI agents can inspect." Use the first sentence, in present tense, for every introduction.

The hierarchy behind both:

• Company: Trooth.
• Industry: infrastructure and cybersecurity.
• Category: Machine-Readable Trust.
• Product: the Trooth Network, the only one. Its public application programming interface, command-line tool, Model Context Protocol server, badge and webhooks are ways to read it, not separate products.

Nothing on the Network is for sale.

Trooth is a witness. It records what it observed in connected systems and public records, with source and date, and never signs for a company.

It does not certify, endorse, rank or grade, and no one can pay to change a record. People read with no account; agents read over the API and MCP server.

Terminology

• A company's public page on the Network is its Trust Profile.
• Say the Trooth Network first, then the Network; the directory is only the browse page at /network.
• A company works in its company workspace and a buyer in its buyer workspace.
• Write sub-processor with the hyphen, use American spelling, and do not use em dashes.

Provenance words

The word beside a fact says where it came from, and the word is the claim.

• Witnessed: Trooth observed it itself, with a source and a date.
• Public record: read from an authoritative public or registry source, never from the company.
• Attested: a named party declared it; Trooth recorded it without establishing it.
• Declared: the company stated it, shown in its own words.

Public-record, company-declared, counterparty-attested and Trooth-witnessed facts are reported apart, never added together. A company cannot change a fact's word.

Claim rules for authors, human or AI-assisted

These rules bind everyone writing as Trooth, including AI-assisted drafts; the publisher answers for every claim.

• Read is Trooth's verb. Write checked only for live observations, witnessed only for Trooth's own, attested only for a named party's declaration.
• Do not write verified or certified about a company.
• Do not sum a company up in a number or sort companies into levels.
• Do not say a company has a standing: Trooth confers nothing.
• Do not describe a reading as a scan.
• Do not promise a cadence: only live probes are re-read hourly; other facts age on their category's window.
• Describe what a capability does today, and narrow unsupported claims instead of using the future tense.