Trust Profile & Network Terms
These Trust Profile & Network Terms ("Network Terms") govern public Trust Profiles, the Trooth Network directory, the witnessed record, and the requests, alerts, and badges that connect companies and buyers through Trooth, LLC. They supplement, and are part of, the Trooth Terms of Service. By publishing a Trust Profile, by viewing or subscribing to one, or by using the Network, you agree to these Network Terms.
1. Definitions
In these Network Terms:
- Trust Profile is a Trooth page that presents a company's witnessed posture, with the source and timestamp of each signal.
- Witnessed record is the set of observations Trooth has made about a Subject, each shown with its source and the time it was observed, as described in Section 2.
- Network is the Trooth directory together with the requests, monitoring, alerts, and badges that connect companies and buyers.
- Subject is the company a Trust Profile or listing is about.
- Buyer is a person or organization that views, requests, monitors, or subscribes to a profile.
- "Witnessed from live evidence" means derived from signals observed on connected systems, as distinct from self-claims or self-attestation.
2. What a witnessed observation means
Trooth does not publish a composite figure, a grade, a rating or a rank. A Trust Profile reports individual observations. Each one names what was observed, the system it was observed on, and the time it was observed. There is no number that summarizes a company, and no ordering of companies against each other.
An observation is Trooth's account, expressed as an opinion, of what a connected system reported at a point in time, made under a published methodology. It is not a statement of objective fact about a company's security or compliance, not a guarantee, and not an audit opinion, and reasonable methodologies may reach different results. Because an observation depends on third-party systems, it may be incomplete, delayed, or inaccurate. An absent observation means Trooth did not observe the thing, which is not the same as the thing being absent. Subjects and Buyers remain responsible for their own obligations and their own decisions.
3. Publication is the company's choice
Every Trust Profile is private by default. A profile becomes public only when the Subject explicitly sets its visibility to public, and the Subject can return it to private at any time. Trooth never makes a profile public without that choice.
4. Listings and accuracy
The Network may show limited factual listing information, such as a company name, a domain, and the fact that no witnessed profile exists yet. Any such listing is clearly labeled unclaimed and says that the company does not maintain it. The Network never shows witnessed observations or connected data for a company that has not connected its own systems and chosen to publish. We provide correction, dispute, and opt-out paths, we do not knowingly publish false information, and we act on validated reports promptly.
Why we may list a company that has not signed up, and on what basis. Showing a limited, factual listing for a company that has not yet claimed a profile is processing we carry out on the basis of our legitimate interests, under Article 6(1)(f) of the GDPR and UK GDPR and the equivalent grounds available under U.S. state privacy laws. Our interest is in keeping the directory honest and complete, so that a buyer can tell the difference between a company that has published witnessed evidence and one that simply has not, rather than reading a directory that silently omits everyone who has not signed up.
How we balanced that interest. We weighed our interest against the rights and reasonable expectations of the companies listed, and we limit ourselves accordingly. An unclaimed listing carries business information (a company name, a domain, and the fact that no witnessed profile exists), not personal information. We never publish witnessed observations, a rating, an inference, or connected-system data for a company that has not connected its own systems and chosen to publish. Every unclaimed listing says on its face that it is unclaimed and not maintained by the company, so it cannot be mistaken for an assessment. We do not sell listings, and we do not use them for advertising. Correction, claiming, and removal are free, require no account and no payment, and are answered within the times published in Sections 6 and 7. Where a listing does incidentally involve personal information, for example a sole trader whose business name is their own name, the same basis and the same routes apply, and you may object to the processing at any time by writing to privacy@trooth.co. We keep a written record of this assessment and will provide it on request.
5. Claiming a profile and confirming domain control
A company can claim a profile by confirming control of its domain, for example through a DNS TXT record. Confirming domain control establishes control of that domain and nothing else. It is not proof of the company's legal identity, and it is not proof that the person acting holds authority to represent the company. It transfers no rights and does not by itself make a profile public. Claim a profile only for an organization you are authorized to represent.
6. Corrections and disputes
You can submit a correction through the profile, at /network/dispute, or by contacting us with the profile, the disputed item, and the correction sought. We review it in good faith and correct, annotate, or remove information we cannot substantiate. The publication and correction policy is the controlling statement of how a correction or dispute is handled and how long each stage takes; where this section and that policy differ, that policy governs.
How long a correction takes. You receive an on-screen receipt when you file. We acknowledge within one business day and give a decision, or a stated reason for needing longer, within ten business days of filing. If we need information only you can give us, that clock pauses until you send it. Corrections are free.
What the public sees while a dispute is open. Nothing. Since September 26, 2026 a dispute, open or settled, is visible only to the company it is about and to Trooth, and the disputed item stays published unchanged while a person reviews it. A reader of a public profile therefore cannot tell whether any item on it is under challenge. If we correct or remove an item after review, the profile changes and the change is dated.
Who reviews it. Trooth has one reviewer today. If we decline a correction you can ask us to look again, once; the second look is done by the same person, who records it as a reconsideration and states the reasons in writing. A complaint about Trooth itself is handled the same way. This process does not limit any right you have under the Terms of Service or the law.
7. Opt-out and removal
A Subject may opt out of public listing and request removal of an unclaimed listing at any time. On a validated request, and after confirming authority, we set the profile private or remove the unclaimed listing promptly. We may retain limited records as needed for operations and legal obligations.
How long a removal takes. We remove an unclaimed listing, or set a published profile private, within five business days of validating that the request comes from someone authorized to make it. Validation normally means confirming control of the domain or replying from an address at that domain. Removal is free, needs no account, and you do not have to tell us why. Once removed, we do not re-create the listing from the same source.
8. Buyer requests, monitoring, and alerts
Request-a-profile, monitoring requests, and alert subscriptions are introductions only. A company is never obligated to publish, connect, track, or respond, and Trooth does not act for a Subject. Alerts may be delayed, batched, or missed, and must not be relied on as a sole control. Every alert and digest includes a way to manage preferences or unsubscribe.
9. Acceptable use of profiles, badges, and alerts
When you use profiles, badges, requests, or alerts, you agree that you will not:
- present a profile or badge as a certification, guarantee, audit opinion, or endorsement;
- alter, fabricate, or misrepresent a profile or badge;
- scrape the Network or build a competing directory;
- use requests or alerts to harass or spam, or to send data a Subject has not authorized;
- submit unauthorized or knowingly false claims, requests, corrections, opt-outs, or disputes.
We may suspend or remove anyone who violates these rules.
10. No certification and no warranty
The Network, profiles, badges, and alerts are provided "as is" and "as available" with no warranties of any kind. Trooth does not certify, guarantee, or warrant any company's security or compliance, nor that profiles or alerts are accurate, complete, current, or uninterrupted. Nothing here is legal, audit, or certification advice.
11. Limitation of liability
To the fullest extent permitted by law, Trooth is not liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business. Trooth's total aggregate liability is capped at the greater of the amounts you paid to Trooth in the prior twelve months or US$100. Some jurisdictions do not allow certain limitations, so some of these limits may not apply to you.
12. Trademarks and the trust badge
Subject to these Network Terms, Trooth grants a limited, revocable, non-exclusive, non-transferable license to display the "Witnessed by Trooth" badge solely to link to the Subject's own live profile. The badge must remain unaltered and must never imply certification or endorsement. Trooth may revoke any misleading use.
13. Personal data
Our handling of contact data submitted in requests, subscriptions, claims, and disputes is described in the Privacy Policy and, where applicable, the DPA. You represent that you have the authority and rights needed for the data you submit.
We do not train AI models on your data. Nothing submitted through the Network, including corrections, disputes, claims, requests, and connected evidence, is used to train foundation models, and we do not sell or share it so that anyone else can. The full commitment is in our AI Policy.
14. Changes to these Network Terms
We may update these Network Terms. For material changes we will update the date and, where appropriate, add notice. Continued use of the Network means you accept the updated Network Terms.
15. Contact
Send corrections, opt-out requests, and disputes to Trooth, LLC at legal@trooth.co, with enough detail to identify the profile and verify authority.
Revision note. Revised September 3, 2026. Section 2 previously described a composite witnessed figure. Trooth no longer computes or publishes one, and a Trust Profile reports individual observations instead, so the section now describes what a profile actually contains. The limits on what a profile asserts are unchanged, and the correction is recorded under our publication and correction policy.
Revised September 4, 2026: descriptions of retired features (composite figure, plan tiers, TruePass badge, Verified Inquiries) removed; the document now describes the witness record as published. Sections 4, 9 and 10 still named the retired composite alongside profiles and badges; those references are gone and no restriction was narrowed.
Revision note. Revised September 20, 2026. Section 5 said a domain check confirms control only, and then left what that excludes unstated. It now says the two things control of a domain is not: proof of the company's legal identity, and proof that the person acting may represent it. That is a narrower statement of what Trooth establishes, not a wider one, and the section is titled for what it does. No right or obligation was narrowed, and the correction is recorded under our publication and correction policy.
Revision note. Revised September 23, 2026. Spelling is now American throughout, as Trooth is a Florida limited liability company, and dates are written month first. No right or obligation was narrowed, and the correction is recorded under our publication and correction policy.
Revision note. Revised September 24, 2026. Section 4 said an unclaimed listing is labeled unverified. An unclaimed listing is labeled unclaimed and says that the company does not maintain it, so both sentences in section 4 now say that. No right or obligation was narrowed, and the correction is recorded under our publication and correction policy.
Revision note. Revised September 26, 2026. Section 6 said disputed items are labeled on the public profile while under review, promised acknowledgment within two business days, and promised that a second review is done by someone not involved in the first. None of those matched the publication and correction policy: disputes have been visible only to the company and Trooth since September 26, 2026, acknowledgment is within one business day, and Trooth has no second reviewer. Section 6 now states what actually happens, names that policy as controlling, and says a public profile does not show whether an item is under challenge. The acknowledgment commitment is shorter than before; the public label and the independent second review were promises Trooth could not keep, and are withdrawn rather than left in place. The correction is recorded under our publication and correction policy.
Revision note. Revised October 4, 2026. Wording only: the word this document used for a single number summing a company up, in its clauses and in the earlier revision notes above, is now "composite figure" or "rating", the words used everywhere else Trooth publishes. The meaning is unchanged: no right or obligation was added, narrowed or removed, and the correction is recorded under our publication and correction policy.